The Academy Syllabus

The Tandem Product Academy will offer classes and opportunities to learn from other cohort members through Saturday classes, weeknight seminars and direct mentoring with members of the teaching team. Classes will be held around the Greater Washington region.

The syllabus for the Academy is set forth below. Depending upon the specific needs of a cohort, additional seminars may be added, utilizing the existing teaching team or additional teaching resources drawn from our network of relationships and partnerships.


Prep Work: Self-Assessment

Each participant shall prepare a written company assessment prior to the first class to establish a baseline for the program.

View the self-assessment questions ▸


Module 1: Getting Started

Saturday, November 10th, 8:30–4:30

The first Saturday session sets the groundwork for what is to come. We will assess the skill gaps of our participating teams and start building the skills they need to grow. Our focus the first day will be on setting the stage for growing a product-based business: how to position a product, build a sales pipeline and develop the business culture to support resulting growth. Seminars offered in the month after will focus on expanding the themes and skills identified in the first Saturday class.

View Module 1 syllabus ▸


Module 2: Beginning the Climb

Saturday, December 8th, 8:30–4:30

This second module expands on the skills required for product-oriented business growth by looking in greater depth at product creation and initial scaling, using social and earned media tactics to raise awareness of your business and to use negotiation techniques to grow your business. Seminars offered in the month after will focus on expanding the themes and skills identified in the second Saturday class.

View Module 2 syllabus ▸


Module 3: Avoiding the Sand Traps that Can Prevent Growth

Saturday, January 19th, 8:30–4:30

The third module develops product scaling skills further through additional discussion of the challenges of deploying and selling a product at scale while providing an inside view to how investors value businesses and structure their deals.

View Module 3 syllabus ▸